If you are serious about growing your online business then you need good information to help you make decisions about where to invest your energy and resources. Google Analytics is one valuable source of this inform
Google Analytics has two different sets of e-commerce reports. The standard reports which only provide basic e-commerce information and enhanced e-commerce which provides a richer set of data. It takes more work to set up the enhanced e-commerce reports but the results are worth it.
The enhanced e-commerce reports provide a much richer and detailed source of data that helps you to understand more about:
The key differences at a glance:
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