If you are serious about growing your online business then you need good information to help you make decisions about where to invest your energy and resources. Google Analytics is one valuable source of this inform
Google Analytics has two different sets of e-commerce reports. The standard reports which only provide basic e-commerce information and enhanced e-commerce which provides a richer set of data. It takes more work to set up the enhanced e-commerce reports but the results are worth it.
The enhanced e-commerce reports provide a much richer and detailed source of data that helps you to understand more about:
- Which products are being viewed, added to cart and sold.
- The results of your efforts to promote these products on your own website using promotional tiles and other offers.
- Coupon code redemptions and
- The effectiveness of your checkout process.
The key differences at a glance:
| Standard E-commerce | Enhanced E-commerce |
|
|---|---|---|
| Transactions & revenue tracking | Y | Y |
| Products/SKUs sold | Y | Y |
| Product attributes (brand, colour, etc) | N | Y |
| Product categories | Basic | Basic |
| Days and sessions to purchase | Y | Y |
| Transaction refunds | N | N |
| Product views | N | N |
| Product add to / remove from cart events | N | N |
| Track checkout steps | Y (Using goal funnels) | Y |
| Create audience remarketing lists for abandoned carts | N | Y |
| Checkout options | N | Y |
| Track on-site promotional tiles and offers | N | Y |
| Track coupon code redemption | N | Y |
| Affiliate tracking | N | Y |
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