This calculator can be used to estimate how many visitors your site needs to meet your sales targets.
In much the same way that your company almost certainly has monthly sales targets that are determined through the budgeting process, your website should also have defined targets that can be tracked each month.
This is the target that you have decided that you need to meet in order for the website to be considered successful. If your website sells products then this is likely to be based on the sales forecasts made when implementing the website. If your site is based on branding or is an informational site, then this figure may be based on the number of conversions.
A conversion being the point where a casual site visitor makes use of a section of the site, downloads a form, or completes an action that your company deems important on its website. If you would like help in determining what your conversion points are on your website, contact us for further information.
On average how many visitors per month are visiting your website from your target markets. It is important to determine the number of visitors to your site for each geographic region for your target market. I.e. If you only sell in Australia, then your monthly number of visitors should be for those visitors from Australia.
This is the rate at which your website converts casual visitors to customers, sales leads or website users.
Most web sites exist for a commercial reason, which could be to generate sales of product via the web site or to generate sales leads. It is therefore important to track the conversion of visitors to persons enquiring or purchasing goods from your organization i.e. converted customers. This is achieved by selecting one or more key pages or resources, such as enquiry forms, and measuring the number of visitors who access these pages/resources each month and complete the required activity.
Since it has a direct effect on the business success of your website, the number of conversions (e.g the number of downloaded application forms) is one of the most important performance indicators that you should monitor.
This is the average value of each sale made via the website or arising from the website. If you are not selling products then this is the estimated value of each conversion to your company.
Assuming that you are seeking to improve your current position. What is the monthly growth you expect from your website. This should be a realistic figure that can be achieved.
Panalysis are experts in assisting business managers to determine and apply key performance indicators such as sales target forecasts to their website.
Please contact us for an initial free consultation to discuss your requirements. If you need increase monthly visitors, download our best practice campaign tracking guide to determine what’s working best for you.