Free Whitepaper: Your Guide to Successful Campaign Tracking

Understand the fundamentals of campaign tracking in Google Analytics and how you can improve your marketing analytics practices.

This guide takes you through the key points of campaign tracking for success.

It explains how Google Analytics identifies traffic, how you can (and should) set up your own custom campaigns and provides a list of best practice tips on structuring and managing your campaign reports.

Get our best practice tips on:

  • Setting up Custom Campaigns
  • Campaign Tagging Approaches
  • Grouping Campaigns
  • Campaign Naming Conventions
  • Managing internal promotional elements
  • Avoiding duplicate content and inflated sessions
  • Overcoming messy and incomplete reports
If Google Analytics is your primary analytics system then this whitepaper is for you.