Understand the fundamentals of campaign tracking in Google Analytics and how you can improve your marketing analytics practices.
Our guide takes you through the key points of campaign tracking for success.
It explains how Google Analytics identifies traffic, how you can (and should) set up your own custom campaigns and provides a list of best practice tips on structuring and managing your campaign reports.
The Panalysis Campaign Tracking Guide gives you best practice tips on:
Setting up Custom Campaigns
Campaign Tagging Approaches
Campaign Naming Conventions
Managing internal promotional elements
Avoiding duplicate content and inflated sessions
Overcoming messy and incomplete reports
For expert Campaign Tracking setup, management, consulting and support, Contact Panalysis.