Revenue is great but profit is what we really care about. Why is then that our web analytics tools only report on revenue and conversion rates?
To be truly sustainable our advertising campaigns must be evaluated by the value that they generate. In the world of online retail, this means to profit from sales relating to that campaign.
To help you work out the profit from your campaigns Panalysis have created a simple calculator that connects to your Google Analytics account and provides you with a detailed breakdown of the revenue and profit from each of your campaigns.
This calculator will retrieve all of the sales recorded in your Google Analytics E-Commerce Transactions report match each of the product SKU codes to a list containing the actual cost for each of these and allocate a portion of your campaign costs to each campaign that is attributed to a sale.