Why use Google Analytics when you have a Marketing Automation platform with inbuilt analytics capability?
What’s the difference and why you should consider using both? Marketers are increasingly asking ‘Why should I use web analytics when I have [Marketo/HubSpot/Pardot/IBM Marketing Cloud]…? Don’t these do the same thing?’ The answer to the first question is yes, you should consider using both. The answer to the second question is no, they are … Continue reading "Why use Google Analytics when you have a Marketing Automation platform with inbuilt analytics capability?"
Whether you’re starting out on the e-commerce journey or looking to expand it’s important to remember that your web, app and marketing analytics aren’t a set and forget activity. We outline the four main growth phases and outline what you should be thinking about during each of these.
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Answer: We all do. Web Analytics frameworks are critical to the successful use and implementation of analytics in your organisation.
Thanks to the ease of and access to web analytics tools, businesses are using data insights in more and more of their decision making. The question is however, are the reports we're using and making decisions from, statistically correct? The reality is that in some cases they’re not - and here’s why.
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Revenue is good but profit is better. Find out why Return on Ad Spend is a flawed metric and how to get to the true profit.
Learn how to improve your keyword performance using a simple technique from the finance sector. Find out more.
Calculating the actual profit of your campaigns takes time, however identifying unprofitable campaigns is critical. Find out how to calculate your actual profit from your campaigns.
The Gross Margin Percentage is a key metric that you need to use along side total revenue in your web analytics and reporting tools. Find out how to calculate this important metric.