At Panlaysis, we stay ahead of the curve with all things data and analytics. With rapid changes ongoing in the marketing and technology sector, we aim to provide resources to help you do your job as best you can, armed with the latest information.
Use our downloadable guides, articles and videos to access quick tips and tricks.
Our Little Black Book of eCommerce Success provides you with a road map to implementing robust processes that reduce the risk of getting things wrong and increasing the chance of getting things right.
To receive your free copy of the Little Black Book of eCommerce Success just enter your details below and we will send you a printed copy, or you can download an electronic version.
All these questions can be answered by conducting a quick and easy Google Analytics check.
At Panalysis, we use an extensive process-driven method to review a Google Analytics Implementation. This contains over 130 points to ensure you get the best quality data. Download the checklist, then connect with us if you need more advanced support to adjust your tracking
This guide takes you through the key points of campaign tracking for success.
It explains how Google Analytics identifies traffic, how you can (and should) set up your own custom campaigns, and provides a list of best practice tips on structuring and managing your campaign reports.
Need help calculating the impact of your marketing? Our calculators can be used to quickly determine campaign revenue and profitability, sales and conversion targets based on your defined website goals and your customer acquisition costs. Know and understand the true projection and financial measures for your marketing efforts.
Why is then that our web analytics tools only report on revenue and conversion rates?
This calculator can be used to estimate how many visitors your site needs to meet your sales targets.
Websites are often a significant cost to companies and yet their performance is rarely measured.
We’ve been involved in the Australian analytics community for almost two decades. From Meetups to Webinars, conferences and guest speaking appearances, the Panalysis team bring relevance, experience and thought leadership to the analytics conversation. Explore the hot topics captured in video and bring more science to your marketing.