# Resources

## Calculators & Tools

## Magento Extensions

## Articles

## Why use Google Analytics when you have a Marketing Automation platform with inbuilt analytics capability?

What’s the difference and why you should consider using both? Marketers are increasingly asking ‘Why should I use web analytics when I have [Marketo/HubSpot/Pardot/IBM Marketing Cloud]…? Don’t these do the same thing?’ The answer to the first question is yes, you should consider using both. The answer to the second question is no, they are … Continue reading “Why use Google Analytics when you have a Marketing Automation platform with inbuilt analytics capability?”

## How to Calculate Actual Campaign Profit

Calculating the actual profit of your campaigns takes time, however identifying unprofitable campaigns is critical. Find out how to calculate your actual profit from your campaigns.

## How to Calculate Gross Margin Percentage

The Gross Margin Percentage is a key metric that you need to use along side total revenue in your web analytics and reporting tools. Find out how to calculate this important metric.