Investing in a Panalysis Analytics Assessment will provide you with:
- Confidence in your data’s accuracy
- Assurance that your data is fit for use and purpose
- Trust in your marketing analysis
- Credibility in your reporting for management
Marketing Analytics Assessment:
A Panalysis marketing analytics expert will conduct a thorough, impartial and fast review of your marketing analytics, with a focus on your:
- Marketing activities
- Measurement practices, and
- Reporting requirements
We Assess:
- Campaign tagging practices
- Custom Tag naming conventions
- E-commerce goal and event tracking
- Adwords and/or DoubleClick integration, tracking and groupings
- Social media marketing tracking
- Email marketing tracking
- Affiliate and referrer tracking
- On-site campaign tracking and reporting
- Channel and content groupings
- Audience segmentations
- Attribution model configurations
- Common tracking set up mistakes
What’s Included:
- A custom report outlining how effective your set up, reports and tagging approaches are
- Recommendations on how you can improve your campaign tracking and reporting accuracy
- A documented Campaign Tracking Guide for your team to use for future campaigns
- A training session with one of Panalysis Marketing Analytics experts
