Marketing Analytics Assessment

What We Do

Marketing Analytics Assessment

Time to review your Google Analytics?

To get the most value from Google Analytics you need to take a structured and planned approach to tracking and assessing your campaigns. 

For most marketers this may be easier said than done. The challenges are many – multiple team members administering campaigns, inconsistent tagging approaches, and complex and often overlapping communication activities.

Investing in a Panalysis Analytics Assessment will provide you with:

  •  Confidence in your data’s accuracy
  •  Assurance that your data is fit for use and purpose
  •  Trust in your marketing analysis
  •  Credibility in your reporting for management
Marketing Analytics Assessment Invest
Marketing Analytics Assessment Search

Marketing Analytics Assessment:

A Panalysis marketing analytics expert will conduct a thorough, impartial and fast review of your marketing analytics, with a focus on your:

  •  Marketing activities
  •  Measurement practices, and
  •  Reporting requirements

We Assess:

  •  Campaign tagging practices 
  •  Custom Tag naming conventions
  •  E-commerce goal and event tracking
  •  Adwords and/or DoubleClick integration, tracking and groupings
  •  Social media marketing tracking
  •  Email marketing tracking
  •  Affiliate and referrer tracking
  •  On-site campaign tracking and reporting
  •  Channel and content groupings
  •  Audience segmentations
  •  Attribution model configurations 
  •  Common tracking set up mistakes
What You Get Analytics Audit
Marketing Analytics Assessment Whats Included

What’s Included:

  •  A custom report outlining how effective your set up, reports and tagging approaches are
  •  Recommendations on how you can improve your campaign tracking and  reporting accuracy
  •  A documented Campaign Tracking Guide for your team to use for future campaigns
  •  A training session with one of Panalysis Marketing Analytics experts
Ready to bring Science to your Marketing?

We’d love to hear from you

Take the first steps towards improving your websites performance.

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