Google recently released an update to the Chrome browser, called Chrome 80. This update could potentially impact business processes of advertising technologies.
THE POTENTIAL IMPACT
Your company could be adversely affected if your advertising is reliant on 3rdparty vendors using 3rdparty cookies for conversion tracking, frequency capping and audience creation and targeting.
We know these changes can be frustrating and difficult to keep up with.
The Panalysis Team is here to help in your understanding of, and solutions for, your company to help you minimise the impact of these changes.
Please contact us if you need our assistance.
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