Understand the fundamentals of Google Analytics tracking and how you can improve your website’s performance.
Do you trust your data? Are you capturing the right basic data? Is your data ‘clean’? Is your account setup to best practice standards?
All these questions can be answered by conducting a quick and easy Google Analytics check.
E-commerce setup and configuration is an important part for online store web analytics. The data captured by this report can help you identify your best customers and gain other behavioural insights about your clientele.
Goals help you measure the macro and micro goals of a website. Macro-goals can include a submission of an enquiry form or an ecommerce transaction. Micro-goals for a website might include PDF downloads, video plays, add to carts.
Event Tracking measures any user interactions of your choosing on your website. This can help capture basic click data but also enable you to acquire layered data which can provide the basis for in-depth analyses, studies and experiments.
One of the primary functions of Google Analytics is to measure the effectiveness of campaigns from Google Adwords, Emails and other inbound marketing. Campaign tagging allows you to monitor results, create segments, calculate ROI and optimise your inbound campaigns.
If you want to know more about campaign tracking and how to ensure all your campaign activities are tracked accurately and consistently, download our free whitepaper: Campaign Tracking for Success.
Setting Site Search will enable you to gain insight over what your website visitors are searching for on your website.
Filters cleans up your data so that you can rely and trust your data in your decision making. Generally a minimum best practice setup includes three separate Views: Test, Filtered and Raw/Unfiltered. Some filters to consider: