This month Google introduced its new version of Google Analytics, Google Analytics 4 Properties.
Designed to help businesses get the insights they need now and to prepare for what’s to come in future, the update was driven by changing consumer behaviours and privacy concerns.
With Marketers relying more heavily on data, analytics and insights, this release is aimed at helping users improve ROI from their marketing activities.
Building on the foundation of App+Web and with machine learning at its core to automatically produce insights and customer understanding, the new Google Analytics is now the default experience for new properties.
As such, it’s essential to understand the ins and outs of the changes to Google Analytics.
We’ve summarised the hey highlights from Googles release for you, below.
As a first step in responding to the changes, Google is encouraging Google Analytics users to create a new Google Analytics 4 property alongside your existing properties.
Contact Panalysis for more in-depth information about Google Analytics 4 and how the release will impact your business.
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