Case Study: Demonstrating ROI on website investment
Informational websites are only as valuable as they information they hold – naturally they are most valuable if your users can find what they’re looking for. In demonstrating value on investment, reporting on content interaction must be one of your first key KPI measures. So if you have an informational website, then this case study may just help you.
Date: November 2016
Challenge: Tracking engagement to demonstrate value
As with any institution receiving public funding, the State Library of NSW needs to demonstrate value back to the community. Cultural institutions have unique challenges in demonstrating their public value. In the past, value was measured almost solely on people physically visiting the institution. Today however, there are many audiences that extend well beyond their walls. This now requires the organisation to also measure and justify spend on technology investments.
The challenge in this case was to capture the extensive number of user interactions to identify which features of the new site were being used as well as collecting information on the items from the digital collection, and to integrate that data into a tailored reporting structure.
This case study shows how Panalysis and the State Library of NSW has achieved that together.
The standard Google Analytics platform only provides for up to 20 custom data fields. It’s here where Panalysis really added value, being able to design a tracking solution which made efficient use of the 20 available fields – yet deliver a scalable, comprehensive and custom reporting solution for the State Library.
Image: Example digital collection (explore more at www.sl.nsw.gov.au)
Image: Example meta data structure using custom dimensions
Image: Example report showing engagement of each collection item