Introducing Google Marketing Platform

Rod Jacka - Monday, July, 09, 2018

Since the introduction of DoubleClick in 1996, changes in technology have meant changes for digital marketers. With more channels, formats and data and an increase in consumer awareness around how they are being marketed to and how their data is being used, there has been a need to provide marketers with new tolls to make it easier to get better results with privacy at the forefront.

To meet these new realities, Google announced Google Marketing Platform at the end of last month.

The platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to aid in the planning, buying, measurement and optimisation of digital media and customer experiences. In one place, Google Marketing Platform.

The platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to aid in the planning, buying, measurement and optimisation of digital media and customer experiences. In one place, Google Marketing Platform.

Google Marketing Platform helps marketers to better understand their customers by offering tools to collaborate and share insights, achieving a customer- first approach to marketing.

 

The Highlights

  • Google products work even better together. For example, the new integration centre helps you to discover and set up valuable connections between products.
  • The platform supports over 100 integrations. You can choose what media you buy, how you buy it and how you measure it.
  • DoubleClick Search is now Search Ads 360
  • Display & Video 360 fuses features from display advertising products and allows you to execute ad campaigns in one place, end to end, improving efficiencies.

 

Find out more about Google Marketing Platform from your Panalysis Contact.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reference: https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform/

 

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