9 Benefits of Marketing Automation for Your B2B Company

Angela Conn - Thursday, August, 01, 2019

By Bridgette Hernandez

Today, B2B companies try to automate each and every business process and for a good reason. The more processes are automated, the more time and money an enterprise can save.

If you are planning to start using a marketing automation platform to boost your efforts, you are heading in the right direction. Here are nine benefits your company will get.

In-depth insights

When it comes to decision making, the statistical data plays an important role. Because when some important information is missing, it’s impossible to spot emerging opportunities and accurately evaluate risks.

If you use a marketing automation platform, you will get access to comprehensive reports with all the necessary statistics. So you will be able to analyze those aspects of marketing that was a “blind spot” for you.

Marketing automation platforms will help you to track and use your data more effectively and improve. And you will have all the resources necessary to update your current marketing strategy.

Enhanced team collaboration

The reports generated by marketing automation platforms are simple and straightforward. As a rule, data provided in the reports is well-organized and visualized. It means that not only marketers but also experts from other fields can use it.

For instance, if your company plans to invest in marketing heavily, you need to provide reports to financial experts, sales managers, and strategic planners. The more understandable reports you provide the better the decision your cross-department team will make.

Optimized media spending

If you invest a million dollars in marketing campaigns, you have no right to make the wrong decision. The cost of your mistake is too high.

If you use a marketing automation platform, you can access the necessary data and make a well-informed decision. It’s a simple yet effective way to avoid big mistakes. It will help you to optimize your media spending and prevent heavy financial losses.

Timely decisions

Another great thing about marketing automation is that you always have access to timely data. As you know, time plays a crucial role in decision making, especially in the era of digital technologies. And if you can access the current information right here and right now, you have more chances to make the right decision.

Marketing automation allows B2B companies to track the results of a marketing campaign in real time. That makes it possible to spot the problem and make adjustments without delays.

Increased sales intelligence

In contrast to B2C, in B2B space, every single website visitor is important. Because, if you sell products and services that cost more than $100,000, landing one extra client pays huge dividends.

Marketing automation platforms for B2B companies work differently. They help to track the activity of every single website visitor. They provide information on when your prospective buyers visit your website and what information they look for.

The system tracks every engagement and generates compelling daily reports. So if you use marketing automation, you will not miss any important details that affect sales.

Improved client relationships

Even though you sell your product and services to the businesses, you still build relationships with real people – with the company’s representatives. It means that if you operate in B2B space, you should add a human touch to your business communication. And you can do it with the help of marketing automation.

For instance, you can send Merry Christmas emails and birthday cards to your clients, and do it automatically. It will help you to save your time. And also, it will ensure that you will not forget about an important anniversary or holiday. And every your client will receive greetings on time.

As you know, it’s in ten times cheaper to retain an existing client than to land a new client. You should take advantage of marketing automation and do your best to build trust in a relationship. Make every client feel valued and special, and you will take your business to the next level.

Advanced digital marketing solutions

To be a leader in your niche, you need to utilize the best marketing tools and services that currently exist in the market. For instance, if you want to increase the effectiveness of your email marketing, it’s not enough to use standard services that track open and click-through rates.

To achieve the best results, you should take advantage of integrated marketing solutions that monitor all types of content engagement, including email, social media, mobile, and web. It will help you to analyze the behavior of your prospective buyers and improve your content marketing strategy.

Kirsten Clarks, a digital marketer at TrustMyPaper, says: “Only using integrated solutions it’s possible to stay one step ahead of rivals. B2B companies that do not understand this simple truth have no chances to survive in a competitive market.”

Increased conversions

As you know, automation allows increasing the speed of follow-up and leading to sales success. If your company responds to an online inquiry within a few business days, you have little chances to qualify a lead. If your prospective clients get answers on their questions inside an hour, you will increase your chances to qualify a lead in 60 times.

So if your sales team is not able to process all inquiries on time, marketing automation is the only solution for you. You should use it to enhance lead generation process and boost your marketing efforts.

Improved marketing accountability

Marketing spending in the B2B sector is huge, and return on investments is hard to estimate accurately. For this reason, it’s important to use marketing automation to improve accountability.

It will help you to track every dollar spent and monitor the effectiveness of every campaign. As a result, you will be able to manage your marketing budget wiser and allocate funds most profitably.

Bottom line

In the age of fierce competition, every B2B company should strive for business optimisation. If you want to keep your business afloat, you should take advantage of marketing automation and all the benefits it provides. Choose the platform that suits your business the best and starts using it as soon as possible.

If you need help with your B2B Automation journey, contact Panalysis today

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