Google Data Studio – New features make accessing data faster and easier

In the last 6 months Google launched over 25 new features in Google Data Studio including making the product free and available globally, adding support for PostreSQL and MySQL and providing several new report option layouts. Google has announced the following additional new features to make it easier and faster for you to access your … Continue reading "Google Data Studio – New features make accessing data faster and easier"
Angela Conn - Monday, October, 09, 2017

The Value of Analytics to Better Understand Your Customers

Financial services is a highly competitive industry and this is reflected in the cost of advertising. In some cases, the keywords in Google Adwords relating to insurance and finance can be more than $100 per click to get at the top of the list. This cost continues to grow as competition in online search grows. The following … Continue reading "The Value of Analytics to Better Understand Your Customers"
Angela Conn -

Is it a KPI?

A key problem that a number of people encounter is to determine whether a measurement should be used as a Key Performance Indicator (KPI). For a KPI to be effective it must be a good measure of the current or future status of the thing to be measured. As the adage goes, if you can’t … Continue reading "Is it a KPI?"
Angela Conn -

Google AdWords Integration with Optimise & Surveys 360

Google News – August Google recently revealed their plans to help marketers understand and better serve customers with the integration of both Optimize and Surveys 360 with Adwords. Optimize is an A/B testing and personalisation tool which makes it easy to see which changes to your web pages work best for your users and your … Continue reading "Google AdWords Integration with Optimise & Surveys 360"
Angela Conn - Wednesday, August, 16, 2017

Meet our newest Panalysis Team Member

Meet Vivien Lou – Associate Analytics Consultant How have your first few weeks been? It has been challenging and exciting so far. There has been a lot of learning! The environment is friendly and supportive. I have clear goals and guidelines to follow and have been provided with a great understanding of processes, which is critical for new … Continue reading "Meet our newest Panalysis Team Member"
Angela Conn -

Panalysis Web Business Insider – August Edition

In this month’s Web Business Insider we are letting you know about our team growth, IAPA Membership and the Google announcement relating to integration of Optimise and Surveys 360. Welcome to the Team This month Vivien Lou was appointed as Associate Analytics Consultant. Get to know Vivien How have your first few weeks been? It has been … Continue reading "Panalysis Web Business Insider – August Edition"
Angela Conn -

Improvements for GA User Attribution

This month, our team member Tim identified some challenges in web-based email attribution. Testing was carried out to document the uncertainty of source/medium for users clicking on your email links. From the testing process, he was able to create a list of ideas to help you establish better tracking of user behaviours through improved tracking implementation.
Timothy Yuen - Friday, July, 07, 2017

Panalysis Web Business Insider – July Edition

Google plans to make an improved AdWords experience available to all advertisers by the end of this year. They are communicating the changes as being the most powerful released in 15 years, drastically influencing the way advertisers visualise and manage AdWords campaigns.
Angela Conn -

8 Reasons Why Google Analytics Doesn’t Match Your Accounting Figures

This is a question which we’re asked often – why doesn’t Google Analytics’ revenue and transaction figures match my accounting figures? The simple answer is that Google Analytics is an analytics tool to analyse trends, not an accounting package, but there are a number of reasons why there will be a discrepancy. Define Normal First of all, … Continue reading "8 Reasons Why Google Analytics Doesn’t Match Your Accounting Figures"
Damien Smith - Thursday, July, 06, 2017

Why Data Quality in E-commerce is So Very Important

Nothing causes senior management or a business owner to distrust the numbers faster than errors in the data. Once that trust is gone it’s very difficult to win back. Whilst it is important that any user of Google Analytics Enhanced E-commerce understands that the transactions that are recorded will not match your accounting system exactly, … Continue reading "Why Data Quality in E-commerce is So Very Important"
Damien Smith -