CHEAT SHEET: Apple Analytics vs Google Analytics App Measures

Have you assumed that Apple Analytics and Google Analytics provide very similar app measures? Unaware of some key differences between the two analytics platforms? We’ve compiled a helpful cheat sheet for you, providing a side by side comparison to aid your understanding and maximise your app measures.
Angela Conn - Monday, February, 19, 2018

GDPR is Coming and You Need to Pay Attention

Key Takeaways: You need to be aware of the EU GDPR Your company is potentially impacted by this even though you are located in Australia The potential fines for breaches are huge You need to think privacy first   Europe has historically been far more privacy conscious than the US, Australia and many other regions. … Continue reading "GDPR is Coming and You Need to Pay Attention"
Angela Conn - Thursday, February, 15, 2018

Getting Started with Case Statements In Domo

My previous article ‘Introduction to Beast Mode in Domo’ provides a high level view of Beast Modes and why you would use them. The examples were basic calculations of profit and margin for the whole dataset. Things get a little more complicated where we need to return results from only some of the data. Case … Continue reading "Getting Started with Case Statements In Domo"
Damien Smith - Tuesday, January, 09, 2018

Insights, please. Actionable ones!

When you find a true insight, it can make your head spin. But, will your head spin in a different direction if the insight is found in Australia than if it is found in the United States? On this episode, Rod Jacka from Panalysis joins the crew for a balanced discussion (northern AND southern hemispheres) about how the phrase … Continue reading "Insights, please. Actionable ones!"
Rod Jacka - Monday, December, 11, 2017

Introduction to Beast Mode in Domo

This will probably be a familiar scenario: you need to create some charts based on a dataset which almost has what you need, but not quite. The fundamental data is there but you need extra columns for profit and margin but really don’t want to wait for a new extract. This is where you would … Continue reading "Introduction to Beast Mode in Domo"
Damien Smith -

Getting the Most from Enhanced Ecommerce in Google Analytics

Why report on only the purchase values of your website, when you can track and report on every stage and interaction that leads up to it? With Google Analytics Enhanced Ecommerce you can do just that! Here are our top analytics management tips if you’re using Google Analytics as your primary analytics tool. Standard vs … Continue reading "Getting the Most from Enhanced Ecommerce in Google Analytics"
Rod Jacka - Friday, November, 17, 2017

MeasureCamp Sydney

Panalysis was proud to support the Analytics community as a sponsor at MeasureCamp Sydney on Saturday 4 November. MeasureCamp is a digital analytics un-conference, focused on the exchange of ideas, problem solving and networking for those of us operating in this evolving industry. It’s free to attend and attracts a mix of analytics practitioners, conversion … Continue reading "MeasureCamp Sydney"
Rod Jacka - Thursday, November, 16, 2017

Intelligent Tracking Prevention – Safari Tagging Changes

Intelligent Tracking Prevention For digital marketers, measurement is the foundation for success. Whilst there are multiple ways to measure the performance of your online advertising, the best options rely on site-wide tagging. As you may already be aware, Apple recently introduced Intelligent Tracking Prevention, which has affected conversion measurement on Safari. Google are recommending updating … Continue reading "Intelligent Tracking Prevention – Safari Tagging Changes"
Timothy Yuen -

Google Data Studio – New features make accessing data faster and easier

In the last 6 months Google launched over 25 new features in Google Data Studio including making the product free and available globally, adding support for PostreSQL and MySQL and providing several new report option layouts. Google has announced the following additional new features to make it easier and faster for you to access your … Continue reading "Google Data Studio – New features make accessing data faster and easier"
Angela Conn - Monday, October, 09, 2017

The Value of Analytics to Better Understand Your Customers

Financial services is a highly competitive industry and this is reflected in the cost of advertising. In some cases, the keywords in Google Adwords relating to insurance and finance can be more than $100 per click to get at the top of the list. This cost continues to grow as competition in online search grows. The following … Continue reading "The Value of Analytics to Better Understand Your Customers"
Rod Jacka -