About Us

Welcome to Panalysis

About Us

We’re an Analytics Partnerwith a difference. ​

We bring Science to Marketing. ​

We ensure success for our partners by fusing the right people, data and systems.  ​

This, in turn, helps you to make the right marketing and business decisions.

The Panalysis story began in 2001. 

The brainchild of Rod Jacka, Panalysis was born out of a deep desire to provide truly credible, accurate, and independent analytics to help drive better business and marketing decisions. ​

We launched in Sydney and quickly gained notoriety as Google’s first premium partner in Australia, giving us the clout (and credibility) to deliver best practice solutions. ​

For over 19 years we’ve built a solid foundation as expert advisors, facilitators and collaborators.

To help our clients achieve success by building systems that ensure the right people get the right data in the right context at the right time so that they can make the right decisions.

To help our clients achieve success by building systems that ensure the right people get the right data in the right context at the right time so they can make the right decisions. ​

Modern Marketing has its foundations in the 4 P’s – Product, Price, Place & Promotion. 

Our company was founded on the deep belief that in order to fully maximise the full potential and performance of marketing, you need to combine it with cross-disciplinarily analysis (Pan- analysis).

4P’s of marketing + Analysis = Panalysis

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About Panalysis

What Sets Us Apart

  • Experience

    Digital marketing moves at an incredible pace, but nothing beats experience when it comes to making effective decisions on where to make improvements. At Panalysis we have been solidly focused on web analytics for over a decade and have the leading minds in the industry working on our team.

  • Understanding

    We understand that a business is far more than a website and that marketing is far more than running campaigns. Our frameworks, hypotheses, tests and recommendations are designed with your whole business strategy in mind.

  • Independence

    Panalysis is 100 percent independent and our advice is unbiased. We pride ourselves in calling a spade a spade and tackling the difficult conversations when they are needed. If that means recommending that a campaign in which a client has invested a lot of time and money be discontinued, then we’ll say it.

  • Discipline

    Gut feel and expert opinion are good starting points, but the discipline of statistics is the key to what we do. Statistical analysis allows us to identify which fluctuations in the data are due to random effects and which are the results of deliberate actions. We use statistical thinking and methods in everything we do. We live and breath maths and the scientific method.

  • Process

    Accountability and repeatability of results is a key factor in the success of any analytics initiative. At Panalysis, we apply this to our own processes as well. You can find more about our processes and methodologies here.

Our Providers

Authorised Service Providers

The team at Panalysis are experienced technical consultants with an extensive breadth of skills and technology certifications. Technologies which we are fully licenced and authorised to service on your behalf include

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Our Community


We’re proud and proactive supporters of these amazing community groups:


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Our Careers

Work With Us

We are a team of high achievers, looking for teammates who:

– Are passionate about our company and customers

– Enjoy variety, complexity and creativity

– Thrive on sharing knowledge, ideas and skills openly

– And most importantly, love data!

Learn more about opportunities to help Panalysis bring science to our client’s marketing.


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