About Panalysis

Creative Thinkers with Deep Analytical Skills

Panalysis is a highly respected digital analytics consultancy. Since 2001 we have been providing strategic measurement and insights to clients to improve online performance.

Our clients are medium to large organisations in business, education and government who understand that data and effective analytical processes are important factors in achieving their goals.

We can help you with expert advice and professional services to:

  • Drive competitive advantage using analytics
  • Integrate strategy and analysis to optimise outcomes
  • Identify business opportunities
  • Understand your customers and their behaviour, and
  • Improve the results of your marketing

Career Opportunities

Interested in extending your skills and joining a highly skilled professional team of analytics professionals? Please contact us or view our current careers and opportunities page.

Company Background

What do you get when you bring together a group of highly trained people with backgrounds as diverse as pure mathematics, scientific research, finance, humanities, fine arts and marketing? The answer is, Panalysis. Panalysis is the brainchild of Rod Jacka, established in 2001 when Jacka saw a gap in the market; companies needed analysis of online data, not just pure measurement. With great forethought, Rod became the first Google Analytics Partner in Australia in 2006.

The goal of Panalysis is to provide clients with a holistic approach to analysis. “We take complex data from a variety of sources, effectively analyse and draw some conclusions from it,” says Rod, “With our scientific approach we then test our hypotheses to check whether these actually work. This usually validates or sometimes negates our intuition. In this way we always apply a questioning mindset in the hope of delivering the best outcome for our clients.”

Delivering the best possible results to our clients is central to our business. This is not always a simple process, as we seek complete and accurate answers. Our values emphasise integrity, honesty and humility in what we do.

Our Brand

Modern Marketing has it’s foundations in the 4 P’s:

  1. Product
  2. Price
  3. Place
  4. Promotion

Our company was founded on the deep belief that in order to fully maximise the full potential and performance of marketing, you need to combine it with cross-disciplinarily analysis (Pan- analysis).

4P’s of marketing + Analysis = Panalysis

Community Support

We are proud to be sponsors of Web Analytics Wednesday, MeasureCamp and the Australian Literacy & Numeracy Foundation. If you want to find out more please click through. You can also follow us on Twitter @PanalysisAU.