What is the difference between the free version of Google Analytics and 360

There are several features that are only available in Google Analytics 360 that are not available in the standard version of Google Analytics. These are:

  • Increased limits in the amount of data that is processed. Google Analytics 360 provides 1 billion requests per month whereas Google Analytics Standard provides 10 million.
  • Unsampled reports. Google Analytics 360 provides the ability to specify any report to be provided as unsampled. Details on sampling can be found in this article.
  • Direct integration with DoubleClick and other applications within the Google Stack.
  • Larger allowances for custom dimensions and metrics (200 vs 20)