Increase the Effectiveness of your Website & Advertising with Google Analytics

A One Day Analytics & Marketing Optimisation Course

Learn how to use Google Analytics to analyse your website and boost your advertising results.

Face to face delivery in Sydney, Melbourne, Canberra & Brisbane or on-site at your office¹.

If you are advertising online, currently using Google Analytics or are looking to add it to your website, then this course is for you.

In just 1 day we will take you from the basics of how to use this tool through to advanced analysis of your advertising campaigns.

Please note that there is a maximum of 20 attendees per course and places fill quickly. Please register early to ensure a place.

Who Should Attend?

Marketing managers, business owners, web managers & designers, internet advertisers

• Does your business have a website?
• Do you advertise online?
• Are you interested in getting real results from your website?

If you answered yes to any of these questions, then this course is for you.

If you are an advertising agency or web development company looking to understand Google Analytics, then have a look at our course "Google Analytics for Agencies & Web Developers".

If you work for a government agency or department, then you may be interested in our "Web Analytics for Government" course.

Pre-requisites

None. A basic understanding of websites and search engines is recommended.

What You Get

• 1 full day of face-to-face training.
• A detailed 91-page course manual.
• Copies of the slides used in the course.
• A certificate of attendance.
• A campaign tagging spreadsheet to assist you in correctly tagging your campaigns.
• An example Excel KPI spreadsheet with the key formulas to track the success of your website.
• Access to additional course materials, utilities & resources not available to the public on the Panalysis website.
• A discount voucher 2 hour personal consulting & coaching session in Google Analytics, AdWords and/or internet marketing.

Learning Outcomes

After attending this training session you will be able to:

• Understand what Google Analytics can do.
• Install and configure Google Analytics.
• Perform analysis on your website using Google Analytics.
• Explain how Google Analytics can add value to your business.
• Understand which reports you should use in Google Analytics to be effective in your business
• Set measurable business goals for your website and explain how Google Analytics can help you achieve these outcomes.
• Correctly setup and track your advertising results in Google Analytics.
• Use a range of Google Analytics reports to analyse your website’s performance against these goals.
• Understand common pitfalls / misinterpretations of Google Analytics reports
• Discuss important issues in planning new business strategies based on analysis of your business’s website.

Course Overview

Welcome & Introductions
What Google Analytics can do including some short case studies from real websites

Installation and Configuration
How to correctly install and configure the Google Analytics service on your website.

Key concepts
A brief overview of the key terms and concepts used in Google Analytics.

What you need to measure
Web reporting and analysis can be very complex.

We will show you how to:

• Identify and effectively measure your website's goals.
• How to configure goal tracking in Google Analytics.
• How to set up conversion funnels to see where visitors drop out of your website at critical points.

This section will include a group discussion & workshop on identifying individual goals and how these can be tracked using Google Analytics.

Measuring advertising
Advertising a website is often costly. We will show you how to correctly set up your advertising so that you can track the results in Google Analytics. 

We will cover:

• Tagging your ads so that they will track correctly
• Integrating Google Analytics with AdWords.
• Tracking Yahoo and other search providers.
• Tracking visits to your website from ads in traditional media such as print & television.
• Identify which keywords visitors use to find your website and how to evaluate the quality of these visitors.
• How to use the reports in Google Analytics to track the results of your advertising.

Improving your landing pages
The first page that a visitor sees is critical. If they are confused or don't like it they will leave immediately. In most websites only 30-50% of visitors will arrive at the site via the home page. The other 50-70% start on another page.

We will teach you how to:

• Identify the top entry pages to your website.
• Analyse the "bounce rate" of your landing pages
• Identify the keywords that visitors use to locate these pages.
• What factors influence whether a visitors "bounces" from your site.
• How to systematically test and improve your landing pages.

Analysing visitor behaviour
There are over 80 reports in Google Analytics with hundreds of detailed views of the data. This can result in hours of analysis unless you know which reports to use.

We will show you how to:

• Identify the key reports that you need to see how your website is being used.
• Identify problems and drilldown to locate the details you need to solve them.
• How to better understand your visitors by tracking their search queries on your website.
• Do path analysis to understand how visitors get to a web page.
• Use the reports in Google Analytics to see how effective your site is for both your visitors and your business.

Scheduling reports
Google Analytics can send the reports directly to your email address. We will show you how to use this feature to efficiently use Google Analytics to track your daily, weekly, monthly and quarterly performance.

A full course outline will be provided upon registration or on request.

Price

$750 ex GST per attendee or $650 ex GST with the early bird discount.

On-site training pricing available upon request.

About Google Analytics

Google Analytics is a powerful and free web reporting and analytics tool that can assist you to make informed decisions about your business and its marketing. By just adding a short snippet of code to your website, you can gain access to a wealth of information that can assist you to understand how visitors use your website, how it is performing and how well your marketing and advertising are generating results.

1. Fees for delivery of the course on-site at your location are different to the advertised course price. Please contact sales for pricing.

Cancellation Policy:
For cancellations up to 30 days prior to the event will receive a refund of 75% of the course fee. Cancellations up to 14 days before the event will receive a 50% refund. There will be no refunds on cancellations within 14 days of the event. Tickets for are transferable at no additional cost except where the course is run face to face. In this case no fee applies provided notification is received no later than one week before the event. Thereafter a $100 transfer fee will apply.

What our Customers Say:

"Working with Rod Jacka and Panalysis has been a fantastic experience. They are absolutely first-class. Having professional analytics experts to help you establish exactly what you want to achieve and mapping out precisely how you are going to measure progress will give your organisation a huge competitive advantage . I can't believe how many people are missing this key component to online success."

Ed Lester
SoMuchWorld.com - Online Travel Guides

Panalysis delivers clarity from chaos. Their ability to simplify the coding process, sort through the oodles of Google information and deliver a working system that applies to your business is a powerful service that anyone using AdWords, Analytics or any form of SEM should consider.

Zoe L. Gatsios, MathMarketing

Why Use Google Analytics

Find out how visitors find your site and how they interact with it. Track how effectively your marketing and campaigns drive sales and conversions. Understand the revenue and ROI on every keyword you purchase.