Web Analytics for Government
1 Day Web Analytics Course
Learn how to analyse government websites using Google Analytics.
If you are currently using a web analytics tool to analyse your department's website or are looking to add this to your website, then this course is for you.
In just 1 day we will take you from the basics of web analytics through to advanced analysis techniques. This course will use Google Analytics during the presentation, however the skills you learn during this course can be used in other web analytics tools such as:
- Urchin
- WebTrends
- Omniture
- NetInsight
Participants are encouraged to discuss their needs in advance of attending this course. Participant websites will be used as case studies during the course with their permission.
Where & When
This course is delivered face to face in Australia & New Zealand. The course is generally delivered on-site at your office however if sufficient numbers have expressed an interest Panalysis will organise a scheduled course in a training centre.
To register your interest in attending this course, please contact sales.
Who Should Attend?
Managers & professionals working in Government with responsibility for websites, web developers working on government websites.
Pre-requisites
None. A basic understanding of websites and search engines is recommended.
What You Get
- 1 full day of face to face training.
- Copies of the slides used in the course.
- An example Excel KPI spreadsheet with the key formulas to track the success of your website.
- Access to additional course materials, utilities & resources not available to the public on the Panalysis website.
Learning Outcomes
After attending this training session you will be able to:
- Understand what Google Analytics can do.
- Perform analysis on your website using Google Analytics.
- Explain how Google Analytics can add value to your department.
- Understand which reports you should use in Google Analytics to be effective in your running your website.
- Set measurable business goals for your website and explain how Google Analytics can help you achieve these outcomes.
- Use a range of Google Analytics reports to analyse your website’s performance against these goals.
- Identify the visitor's "primary purpose" for visiting the website and whether succeeded.
- Evaluating the effectiveness of content on the website.
- Understand common pitfalls / misinterpretations of Google Analytics reports
- Discuss important issues in planning new business strategies based on analysis of your business’s website.
Course Overview
The course is tailored to suit the requirements of the group attending the training. Please contact our sales team to discuss your training requirements.
Price
For pricing details, please contact our sales team.
