Advanced AdWords Campaign Optimisation

Looking to improve the results of your AdWords campaigns? Unsure about how it is that all your conversions seem to be attributed to your company brand?

Google Analytics now has advanced features that you can use to identify issues with your AdWords campaigns and to optimise the results from them. This course will teach you the key skills that you need to highly optimise your  AdWords campaigns for performance.

Using the Multi Channel Funnels report combined with other key reports and segments within Google Analytics will provide you with very detailed and useful information on how your AdWords campaigns support your sales processes.

These tools can help to you identify where visitors use AdWords in the purchase process, the time from initial response to purchase, identify specific keyword phrases to target and negative keywords to avoid unnecessary clicks.

At the end of this session you will:

• Identify how your AdWords campaigns are performing;
• Locate negative keywords to exclude unnecessary impressions, reduce costs and increase quality score;
• Track the purchase path of your customers from initial click through to purchase.

The following topics are covered:

• Introduction to optimisation.
• Learning what works from past data.
• Creating segments to model your qualified customers.
• Advanced Google Analytics tools.
• Negative keyword list building.
• Tracking leads through to sales.
• Retargeting.
• Behavioural targeting.

Course Duration : 1 Day

On-site training pricing available upon request