Building Profitable Campaigns with AdWords

Do you want to manage your own AdWords campaigns?

If so this course is for you.

Getting your website at the top of the search results pages in Google is easy with Google AdWords. Building a profitable AdWords campaign is harder. This course will step you through the process of setting up an effective and profitable AdWords campaign.

Our experienced tutors will not only show you how to set up your campaigns but also how to track the results and ensure success. Panalysis is a qualified Google AdWords Company with over 10 years experience in managing campaigns.

At the end of this session you will:

• Understand the key elements of a successful AdWords campaign;
• Be able to set up and manage a simple AdWords campaign;
• Apply the principals of this course to optimising your AdWords campaign to generate profitable outcomes.

The following topics are covered:

• Key steps to building a successful AdWords campaign.
• Understanding the AdWords structure; Campaigns, AdGroups, Ads and Keywords.
• Selecting the right keywords.
• Sending the visitor to the right location; an introduction to landing pages.
• Creating AdGroups that work.
• Tips on writing effective ads.
• Successful bidding strategies.
• Understanding quality score.
• Implementing the conversion tracking code.
• Understanding your AdWords reports.
• Using Google Analytics to track your goals.

Course Duration : 1 Day

On-site training pricing available upon request