Advanced Google Analytics Course
Take Google Analytics to a Deeper Level.
This is an advanced course that teaches you how to effectively use Google Analytics in a variety of situations to boost results.
The topics covered in this course include:
- Track advertising response rates, sales and conversions.
- Understand how to use the advanced segmentation features of Google Analytics.
- Advanced goal configuration.
- Set up custom reports and dashboards.
- Use the Multi Channel Funnels report to better understand the sales process.
As the needs of the participants of this course vary significantly the course agenda will be discussed in advance with each participant and where possible specific requests will be accommodated during the day.
It is strongly recommended that you discuss your requirements before enrolling in this course.
When and Where
This course is delivered face-to-face in Australia and New Zealand, either at a training centre or on-site at your premises.
To register your interest in a future training session, please contact our sales team.
Who Should Attend?
This is a challenging course designed for professionals who deal with advertising or build websites for their customers. It is suitable for web developers, advertising agency and marketing professionals.
We also offer a general introductory course in Google Analytics that do not require prior knowledge or experience with the program.
Training in web analytics specifically for government agencies and departments is also available. Prior knowledge of Google Analytics is not needed in these classes.
Prerequisites
This course assumes that you will have:
- A working knowledge of Google Analytics
- An in-depth understanding of websites and online advertising
- Some experience managing AdWords is recommended
What You Get
- One day of face-to-face training
- Customised course agenda that focuses on the skills you want (on-site training only)
- Copies of the slides used in the course
- A campaign tagging spreadsheet to assist you in correctly tagging your campaigns
- A certificate of attendance
Learning Outcomes
After this training session you will be able to:
- Use Google Analytics to assess the value of advertising campaigns to the sales process for your website.
- Understand which reports you should use in Google Analytics to analyse advertising results
- Identify key bottlenecks and breakage points in the site that prevent outcomes.
- Use a range of Google Analytics reports to analyse website performance against set goals
- Understand common pitfalls and misinterpretations of Google Analytics reports
Price
On-site training pricing available upon request
To Book
This course is run based on demand,either at a training centre or on-site at your office. Register your interest in attending a future course.
