Web Analytics

Google Analytics
Gain greater insight into how consumers react to your online advertising and website design with our *Google Analytics training courses. Catering to all skill levels, we show you how to hone in on your e-business goals, arrange your site and manage AdWords so your traffic is easily measurable and the story it tells you is clear. *Available on request for groups.

Web Analytics for Government
Specific courses for analysing government websites are available upon request (also appropriate for non-profit organisations). As public sector operations often have different goals to commercial businesses these courses focus on how to track and measure results based on audience sector and the content they view and the actions they take. 

Advanced Google Analytics
Want something more advanced? Panalysis can tailor a course to suit your requirements from setting up goals, to advanced segmentation techniques to an in depth understanding of the JavaScript tracking code we can set up a course to suit you.

Google Analytics for Agencies and Web Development Companies
Are your customers asking you hard questions about Google Analytics? Do you need to set up e-commerce tracking for third party payment gateways? We can tailor an on-site course to suit your team's needs.

Search Engine Courses

There's no point attracting a million new visitors to your site if none of them make a purchase or have any relevance to your company. Not only will Panalysis show you how to get your business ranking highly in search engines, we'll also teach you tricks within AdWords to make sure the right kind of customer lands on your site and clicks "Add To Cart".

Building Profitable Campaigns with AdWords 
If you are managing your own Google AdWords campaigns and are looking to improve your results then this is the course for you. Learn the tricks and techniques that improve results straight from a seasoned AdWords professional. An excellent course for those new to AdWords as well as those who have been managing campaigns for a while.

Using Google Analytics to Improve AdWords Performance
Looking to extract every cent of value from your AdWords campaigns? Need to fully understand how AdWords works for your business? Then this is the course for you. Using the power of Google Analytics we will take you through the key reports and techniques that you can use to identify opportunities and improve results with your AdWords campaigns.

Introduction to Search Engine Optimisation
Mystified by how some sites rank well in Google and others don’t? We will teach you the practice of search engine optimisation and how to track results. This course covers all bases from researching opportunities to planning to implementation and assessment.

Custom Courses

Panalysis can work with you to design a web analytics, SEM or SEO training program to suit the specific needs of your organisation. We can also implement the latest analysis software to your website and show your staff how to get the most out of it, either on-site or in one of our partner training facilities.

Learn more about our custom courses.