Tips & Tools
Free Google Analytics Tools
- Campaign tagging spreadsheet. Make life that little bit easier with this free tagging system.
- How to track outbound links and file downloads in Google Analytics
Articles
Should You Worry about Missing Data?No web reporting tool provides perfect information. Depending on whether you use log files or browser based data collection, some data will be lost. To focus on this is to miss some of the main benefits of web analytics. This article explains what is missing and how you can use statistical concepts to better understand your website visitors.
Selecting the Right Website Statistics Package for You.
There are hundreds of different web reporting tools on the market. Some free others costing many tens of thousands of dollars. Which is the right one for you. Read more to find out.
Conversion Tracking - How to get the real results from your website.
If you don't track your goals, then it is almost impossible to measure the success of your advertising and website.
PPC Search Marketing - "buy the rumour & sell the fact"
Some tips from the world of finance to improve your online marketing results.
Don't send your customers to a competitor
Stop the rot! If your website has errors, then you might be driving the visitors to leave your site. Find out how to find errors on your site using Google Analytics.
5 Simple Tips to Improve Your Advertising
Learn how you can easily improve the results from your advertising. All it takes is a little bit of measurement.
Reduce the bounce and boost the bottom line
Identifying which visitors leave your site straight away can be a prime opportunity to improve your website's performance
Why do your website statistics vary between tools?
Ever compare two web reporting tools? You will see that the numbers can be really different. Find out why.
1 in 2 visitors leave your site immediately!
A recent study by Panalysis finds that you can expect that 50% of your visitors will leave your website immediately.
Are your searchers getting lost?
Onsite search - a great opportunity to convert more customers or a wasted opportunity?
Issues to consider before you redesign your website.
Be proactive and avoid the common pitfalls.
Why you need to "tag" your campaigns
Tagging your advertising campaigns is the first step to effective measurement.
How to interpret how long visitors spend on your site.
Time on site, page views per visitor - just what do these metrics mean?
Other articles
- 7 simple strategies to prevent click fraud
- Growing your business online - Part 2
- The top 5 mistakes companies make when submitting their site to search engines. Are you making the same mistakes?
- Is your web statistics software accurate?. This article will help you find out.
- More articles
Free Calculators
Customer Acquisition Cost Calculator
Do you know how much it costs to acquire each new customer via your website?.
Our online Customer Acquisition Cost Calculator. can help you work it out.
Website Sales Target Calculator
Do you know how many sales you need to make each month from your website?.
Our online Sales Target Calculator. can help you work it out.
Get your advertising and Google Analytics working correctly from as little as $200 with our Google Analytics tune up.
Web Analytics Association