Benefits For Technical Managers
Keeping up with all the demands placed on IT managers today is impossible, it always seems that you have to do more with less, budgets are squeezed, demands increase. So when the marketing department approach you wanting detailed figures on how the website is performing, how can you respond with the care and patience required to analyse all the statistical data generated by the website and explain to a non-technical person what all of this means?
Measuring website performance has become a highly specialised activity requiring significant expertise and time, both of which you don't have right now. So the end result is that marketing get a standard report from one of the many log file analysis tools available.
This only seems to bring more questions and at the end of the day, neither marketing nor IT are happy with the end results.
And then there are the customer complaints and user questions that the website is creating, just what is the most effective way of dealing with all of this?
The good news is Panalysis, a company specialising in the analysis and reporting on the performance of websites, can alleviate you of the entire problem. We work with you to gather the raw data with the least impact on your resources and provide all the reports, studies, audits and the follow up questions that marketing require. We can also combine the data generated by websites with other data such as sales enquiries to give a comprehensive overview of the performance of the site. You'll be happy because it is one less problem that you need to deal with and marketing will be happy because they will be getting the clarity and insight they require to do their job.
By analysing how people are using your website, we can also help your IT department to locate bottle necks and problem areas requiring your attention, and bring it all together into a simple action plan that you can delegate to the appropriate technical staff.
If this sounds good to you please contact us for a free initial consultation.
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