Web Analytics Services
Panalysis are Australia’s leading experts in web analytics software and services. We have over 10 years experience in helping business, education and government to use and apply web analytics skills and solutions.
Why are web analytics tools important for marketing professionals?
There has been an explosion of data – especially online and the race is on for marketers and decision makers to capture and use this data to their advantage. Fortunately we have a feedback mechanism using web analytic tools and analysts that can help us make sense of the data. Tools help us to tell whether or not we are on track with our marketing objectives.
Successful companies who are ahead of the pack are already investing in data-driven marketing. However CMO’s and marketing departments may not be aware of the full capability of analytics tools, let alone how these tools can enhance marketing metrics, customer understanding, market responsiveness and financial accountability.
Panalysis can work with you to provide:
- Selection and implementation of web analytics software;
- Customisation of web analytics software;
- Determination of your website business Key Performance Indicators;
- Creation of web business reports for your marketing metrics and operations;
- Interpretation of web statistics and implications for marketers;
- Training in web analytics applications and report interpretation;
- Outsourced analysis and reporting;
- Landing page testing and much more.
Panalysis were Australia’s first Google Analytics Certified, and Google Urchin Authorised, Partner. We also have deep expertise in WebTrends, Omniture, Unica, Coremetrics and other major web analytics applications.
Simply fill in the form below and let us help you get better results.
