Page Tagging and Troubleshooting
Most web analytics tools require that you correctly implement page tagging on your website to capture the data needed in the reports. This is usually JavaScript code that you add to each page in your website.
In some cases just adding the page tags will give you what you need but often you will need to customise these to get the reports just right.
Panalysis have deep expertise in implementing most page tagging systems including Omniture, Google Analytics, WebTrends, Unica, Tagman and more. We have helped many companies to solve difficult problems including:
- Integrating 3rd party payment gateways and booking systems.
- Capturing detail on specific requirements such as video interactions.
- Tracking usage of rich media applications in AJAX, Flash, Silverlight and more.
- Identifying issues with forms and more
One of the key problems faced by most organisations is the translation of business requirements into instructions that the web developers can follow to correctly implement the page tagging. With our significant experience Panalysis has developed a complete project documentation system that captures the business requirements, provides the JavaScript code examples and most importantly a formal quality assurance process to ensure that nothing is missed in the implementation.
Panalysis has also developed a tag management system that allows you to run multiple web analytics tools side by side using the one JavaScript library. This means that if you want to run Google Analytics along side with your Omniture account you can.
To discuss your requirements please contact us.
