Enterprise Search Analysis
If your website has a search engine is it returning the results that you would like your customers to see? If your customers search on your key products are they getting sales information about those products over technical specifications or worse, internal memos?
Do you know what your most common queries on the website are? If you did, you could use this information to better design your site.
Is sensitive information being exposed via your search engine? Some search engines indiscriminately scan the entire web server and they may be exposing documents that are for internal use only.
Are the search results meaningful to your customers? "Untitled" or "Home Page" means little as a document title in the search results, though many company search engine results say just that.
Panalysis can thoroughly analyse what people are searching for, what they are seeing and whether this is meeting their needs for your company. Panalysis will provide an action plan to improve the customer's experience and can even customise the search engine to improve the results from the site.
Without this analysis you may just be frustrating your customers away from your site.
Which of these best matches your company?
- We sell products on the web
- We also sell products from my bricks and mortar stores
- We use the website to generate sales leads
- We use the website to sell or book services
- We use the website for after sales customer support
- Our website has a search engine that allows our customers to find information in our site
Get your advertising and Google Analytics working correctly from as little as $200 with our Google Analytics tune up.
Web Analytics Association