Search Engine Optimisation

For all businesses with a website, being found on the web is critical to their success, but getting found in search engines can be hard.

It is fairly easy to get top level rankings for your own brand, but what about all the other keywords that you need to bring visitors to your site? It is also critical that any investment in search engine optimisation ensures that you bring in the right visitors.

At Panalysis we work on the 3 pillars of search engine optimisation to assist in growing your business.

1)      Getting your house in order. Ensuring that your website, templates, content management system and other elements are fine-tuned to give you the best possible chance of search engine rankings.

2)      Working with your team to ensure the content within the website has the best opportunity to rank highly in search engines such as Google. Even small changes in words used in your website copy can make a big difference. For instance did you know that "architects" is searched more often than "architect" in Australia?
http://www.google.com/insights/search/#q=architect%2Carchitects&geo=AU&cmpt=q

3)      Building quality and effective links from other websites to yours. This is the most critical element of any search engine optimisation strategy to get right. A good link, in the right location, can make all the difference between your site ranking on the top of page 1, or the bottom of page 3.

Once the visitor makes it to your website we can help you maximise your SEO investment by working to improve how your website converts these visitors into sales, leads and other outcomes.