Our Process – Website success through web analytics
Panalysis provides you with clarity and insight into your website’s performance. We do this by:
- Working with you to determine your how your website contributes to the growth of your business.
- Guiding and assisting you to develop measurable website key performance indicators and goals that provide you with a clear vision of how your site is “traveling” on a weekly, monthly or quarterly basis.
- Designing and developing reports that clearly show you how your website is tracking against these key performance indicators.
- Either
- Implementing website reporting software solutions such as Google Analytics, Urchin, ClickTracks and others. We also provide training on how to use these products; or
- Providing you with these reports on a weekly, monthly or quarterly basis as well as access to the underlying web statistics so that you can access up to date statistics at any time.
- Periodically meeting with you to review your website goals and key performance indicators to ensure that they meet your business’ requirements.
- Provide diagnostic reporting to drill down into the data to answer specific questions
Key Benefits
By using Panalysis’ services you can:
- Gain significant insight and understanding about your customers through the appropriate use of Web Analytics.
- Streamline the process of obtaining the right information from your website so that you can make informed decisions.
- Optimise your advertising to get greater results and a “bigger bang for the buck”.
- Optimise your website so that you retain more visitors and generate more sales from this channel.
- Obtain expert opinion and support on the business and technical aspects of your website
Determine How Your Website Supports Contributes to the Growth of Your Business
In order for a website to be considered successful it must add value to the business. You are obviously aware of how your business is using its website to acquire customers, sell products or at least promote itself online.
In order for us to best serve you it is important that we understand your business and how its website fits with in it. Accordingly the first step in our process is to discuss your website with you so that we can develop an understanding of your business and your website.
Developing Website Performance Indicators & Goals
Once we understand your business and its website, we will then work with you to develop a number of Key Performance Indicators (KPIs) and goals for your website. As each of these will be specific to your business we prefer to see this as a collaborative process where we guide and assist you to determine these KPIs and goals.
Once determined these KPIs and goals will be tracked using a regular website business performance report that we will develop for you. Once developed you can either complete this report each month or Panalysis can do this for you on a weekly, monthly or quarterly basis as needed.
Design & Develop a Website Business Performance Report
Web analytics generates lots and lots of data. Most web site analysis software products on the market now have over 100 reports and provide you with the tools to measure many thousands of possible variables on your website. This is great, but you need to be able to use this information to make informed decisions quickly and easily.
Panalysis will develop a report template that incorporates your website business KPIs as well as training and instructions on how to complete this template your selected website analysis tool. We can also create these reports and provide professional analysis on your behalf every week, month or quarter.
Periodic Reviews
It is important that your reports reflect the current state of your business and its goals. We recommend that your reports are formally reviewed by our experts at least every three months. This ensures that your website reports are accurate, current and meet your requirements as they change.
Diagnostic Reporting
There will be times where you have questions that are not answered in your website business performance reports. It may be that your site failed to meet a stated objective or that something happened that is out of the ordinary. In these cases Panalysis offers diagnostic reporting where we will answer your questions on an ad-hoc basis.
This service can be included as a part of a monthly plan or on an ad-hoc basis as required.
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Web Analytics Association