Web Analytics Data Analysis

"Organizations today must not only out-gun and out-hustle competitors, they must also out-think them. Companies win with ideas."
Thomas Davenport, Babson College

Are you getting the most out of your data?

Most businesses do not realise the value locked in their databases.  The use of data to develop strategies to improve results and identify weaknesses, is critical to online performance.

Google Analytics and other web analytics tools provide many reports but it takes real skill and insight to turn this data into improved performance. Panalysis has over 10 years experience in analysing websites, internet marketing campaigns and general data analysis.

Here are some of our recent key highlights:

• Optimised AdWords campaigns by identifying negative keywords and poorly performing ads using Google Analytics data;
• Identified opportunities in the merchandising of products for a large e-commerce site by analysing product views, visits and purchases across more than 1,000 Stock Keeping Units (SKUs);
• Identified problems with a website redesign which placed the merchandising too far down the screen.  We showed a strong correlation between the screen height of the visitor's browser and the bounce rate;
• Identified content areas and keywords that can assist in reducing call centre volume for a large government website by creating visitor behaviour models;
• Discovered product opportunities by analysing visitor keywords.

Let Panalysis help you turn your data into outcomes and out-think your competition.