Know How Much Your Competitors are Bidding for Keywords
Once we know what keywords your target market uses we can estimate you how much your competitors are bidding on these keywords.
Knowing that a competitor is aggressively bidding on a small set of keywords will influence the decisions that you make in where you spend your company's advertising dollar.
For instance, if your competitors are bidding in excess of $1.00 per click for some keywords generating around 200 clicks a day, and there are other relevant keywords that are also generating around 200 clicks a day for $0.05 per click, it is not rocket science to see where you are better investing your money.
Related Information
- Which keywords are used by your target market
- Current site rankings in the major search engines
- Where your competitors rank against these keywords**
- How many pages from your site have been included in search engine databases*
- Which keywords provide the most cost-effective opportunities
- How much your competitors are bidding for keywords
- How enticing your site is to visitors
- A structured keyword marketing implementation plan
- Optimisation suggestions to improve the effectiveness of your site in search engines
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