Determining How Your Site Compares to Your Competitors
Determining How Your Site Compares to Your Competitors
If your site ranks below the sites of your competitors in the search engine results against your target keywords, those sites will be getting more traffic than yours.
As most search engine users rarely go beyond one or two pages of results, your competitor will have a significant advantage over you if their site is in these pages and your site is not.
Panalysis will systematically examine the sites of your competitors to determine where they rank against each keyword selected in each of the major search engines, and contrast this against your ranking.
Once you know where you stand you can do something about it.
Related Information
- Which keywords are used by your target market
- Current site rankings in the major search engines
- Where your competitors rank against these keywords**
- How many pages from your site have been included in search engine databases*
- Which keywords provide the most cost-effective opportunities
- How much your competitors are bidding for keywords
- How enticing your site is to visitors
- A structured keyword marketing implementation plan
- Optimisation suggestions to improve the effectiveness of your site in search engines
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