Integrating Your Bricks and Mortar Stores
The website does not appear to be adding anything to the bottom line at all. Sure it seems to attract visitors and your customers are talking to your sales staff about it, but is it worth the cost?
It may be that your site is bringing your customers to your physical stores to purchase your products, but how would you know? There are just too many variables.
Obviously you'll know how many sales are made on the website and which products are most popular. What you may not know is how often people use the site to gather information about your products, information that influences their decision to purchase from your stores. Panalysis can correlate customer behaviour on your website with the sales data from your physical stores to clarify which products are drawing customers from the web to your bricks and mortar stores.
A large percentage of high value retail sales made by consumers occur after lengthy research on the web. Are you closing these sales or are your competitors?
Knowing what is working and which products are winners will empower you to make strategic decisions to encourage your customers to visit your stores to make these purchases rather than visit your competitors.
Which of these best matches your company?
- We sell products on the web
- We also sell products from my bricks and mortar stores
- We use the website to generate sales leads
- We use the website to sell or book services
- We use the website for after sales customer support
- Our website has a search engine that allows our customers to find information in our site
Get your advertising and Google Analytics working correctly from as little as $200 with our Google Analytics tune up.
Web Analytics Association