Search Engine Optimisation Course

So just how do you get to the top of the search engine rankings page for your keywords? There are many myths on how to do this and much uncertainty. In this session we will dispel the common myths and show you what really works.

Panalysis has successfully obtained many rankings for sites and we will show you how to do the same for your site. Some of our rankings have lasted many years. Take “sales targets” for example. Panalysis has held rankings in Google between position 1 & 5 in Australia for over 6 years. 

At the end of this session you will:

• Understand what factors are important in your website ranking highly in search engine result pages;
• Be able to identify the key changes that you need to make to your website to boost results;
• Implement a link building strategy to build more links to your website.

The following topics are covered:

• The three pillars of search engine rankings.
• Common myths regarding search engine optimisation (SEO).
• Key factors that impact your rankings.
• On-page and site level optimisation.
• Writing copy for search engines. How to research and find keyword opportunities to build long term rankings.
• Building links. Creative ways to implement effective link building campaigns.
• Monitoring results. See how you can use Google Analytics to monitor the success of your SEO efforts.

Course Duration : 1 Day

On-site training pricing available upon request