Introduction to AdWords and Search Marketing

• Understand the key elements of a successful AdWords campaign;
• Be able to set up and manage a simple AdWords campaign;
• Apply the principals of this course to optimising your AdWords campaign to generate profitable outcomes.

• What is AdWords and why is it useful?
• Key steps to building a successful AdWords campaign.
• Understanding the AdWords structure; Campaigns, AdGroups, Ads and Keywords.
• Selecting the right keywords.
• Sending the visitor to the right location; an introduction to landing pages.
• Creating AdGroups that work.
• Tips on writing effective ads.
• Successful bidding strategies.
• Understanding quality score.
• Implementing the conversion tracking code.
• Understanding your AdWords reports.

Introduction to Search Engine Optimisation (SEO)

• Understand what factors are important in your website ranking highly in search engine result pages;
• Be able to identify the key changes that you need to make to your website to boost results;
• Implement a link building strategy to build more links to your website.

• The three pillars of search engine rankings.
• Common myths regarding search engine optimisation (SEO).
• Key factors that impact your rankings.
• On-page and site level optimisation.
• Writing copy for search engines. How to research and find keyword opportunities to build long term rankings.
• Building links. Creative ways to implement effective link building campaigns.
• Monitoring results. See how you can use Google Analytics to monitor the success of your SEO efforts.

Introduction to Web Analytics and Conversion Tracking

• Understand what you can use Google Analytics for;
• Be able to set up goals to track success;
• Understand how to measure the performance of your keywords and campaigns in Google Analytics.

• Adding Google Analytics to your website.
• Linking Google Analytics and Google AdWords.
• Setting up goals and tracking success.
• Assessing your search engine marketing using Google Analytics.

Price

$395 inc. GST per attendee.

Discounts available for 3 or more registrations from the same company.

On-site training pricing available upon request.

1. Fees for delivery of the course on-site at your location are different to the advertised course price. Please contact sales for pricing.

Cancellations and Course Transfer Policy:

Should you need to cancel or transfer your registration the following conditions will apply.

Refunds:
Refunds will be given according to the following criteria:

Notice Period	Refund
30 days or more prior to the event:	75% of the course fee.
14 days and 30 days prior to the event:	50% refund.
Less than 14 days:	No refund, loss of fee.

Course Transfers:
You may transfer to an alternative or future course provided that we receive your transfer request no later than 14 days prior to the course that you have registered for. Course transfers are valid for 1 year from the date that we receive your request. When transferring to an alternative course an administration fee of $100 ex GST per transfer is payable.

Where the fee for the course that you are transferring to has a higher fee than the original course fee less the transfer fee, your place in the course will not be confirmed until we have received payment in full for the difference in fees.

You may also transfer your course registration to another person. This can be done at no charge up to 7 days prior to the course running. Where a name change is made less than 7 days prior a $50 ex GST administration fee will apply.

Course Cancellation:
Cancellation for convenience.
Panalysis reserves the right to cancel the course at its discretion. In the event of the course being cancelled you will be offered a full refund for any course fees paid or a transfer to a course of an equivalent value.

Cancellation due to force majeure
Where Panalysis is unable to reasonably fulfill its obligation to run the course due to unforeseen circumstances beyond its control the course may be cancelled. In this case you will receive a transfer voucher to an equivalent course valid for 1 year.