Internet Marketing and Web Analytics Articles

Interpreting How Long Visitors Spend on your Website
Time on site is one powerful way of understanding whether you are meeting the needs of visitors to your website. This article explans an approach to better understand this metric.

Reduce the Bounce Rate and Boost the Bottom Line
What is a bounce rate and what can you do about it? Find out how the bounce rate can impact your bottom line and how to fix it.

AdWords - Buy the Rumour but Sell the Fact 
Learn how to improve your keyword performance using a simple technique from the finance sector. Find out more.

5 Mistakes to Avoid When Preparing for Search Engine Optimisation 
A quick look at some of the key mistakes that we see our customers making from time to time.