Panalysis - Web Analytics and Marketing Optimisation Experts
Web Analytics Resources, White Papers and Talks

Calculators & Tools

Customer Acquisition Cost Calculator

Do you know how much it costs to acquire each new customer via your website?.

Our online Customer Acquisition Cost Calculator. can help you work it out.

Sales Targets Calculator

Do you know how many sales you need to make each month from your website?.

Our online Sales Target Calculator. can help you work it out.

Campaign Tracking Spreadsheet

Make life that little bit easier with our free Google Analytics campaign tagging system.

Articles

Interpreting How Long Visitors Spend on your Website
Time on site is one powerful way of understanding whether you are meeting the needs of visitors to your website. This article explans an approach to better understand this metric.

Reduce the Bounce Rate and Boost the Bottom Line
What is a bounce rate and what can you do about it? Find out how the bounce rate can impact your bottom line and how to fix it.

AdWords - Buy the Rumour but Sell the Fact 
Learn how to improve your keyword performance using a simple technique from the finance sector. Find out more.

5 Mistakes to Avoid When Preparing for Search Engine Optimisation
A quick look at some of the key mistakes that we see our customers making from time to time.

More Articles

Talks & White Papers

From time to time we hold talks and publish white papers. Please join our mailing list for updates on forth coming talks, courses and white papers.

Checkout some recent talks by Rod Jacka at eMetrics and on Google Analytics TV.

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