Improving Advertising Results using Google Analytics

An online course to help you to get more from your advertising dollar

If you use Pay Per Click (PPC) advertising such as Google AdWords to promote your business on the web, then this course is for you.

Learn from one of Australia’s experts in online marketing optimisation on how to use the free Google Analytics tool to boost the results from your advertising.

We will show you how to:

1. To correctly set up your ads so that you can track these in Google Analytics
2. How to separate paid vs. organic keywords in the Google Analytics reports
3. How to set up goal tracking and measure the effectiveness of your advertising
4. How to identify which keywords generate the greatest ROI
5. Identify new keywords to use on your website
6. How to test advertising campaigns in Google AdWords
7. Develop more targeted advertising campaigns
8. How to implement our unique "Buy the rumour & sell the fact" approach to optimising campaigns using Google Analytics.

Once you have completed this short course you will be able to use Google Analytics to improve the results from your online advertising.

You will also be able to ask an expert in Web Analytics & online marketing your specific questions.

All you need to attend is your computer with an internet connection and a telephone. Connect to our live WebEx session using the simple instructions. 

Each course session is limited to a maximum of 10 attendees, so book now to avoid disappointment.

Book now and we will email you the login details* or contact us for further information.

All the information you need to start boosting the results from your advertising for just $149 AUD

What you get:

• 1 hour of online training
• 30 minutes Q&A
• Course handouts sent via email
• Our booklet: Analysing Advertising using Google Analytics
• Access to additional course materials, utilities & resources not available to the public on the Panalysis website.
• A discount voucher for 2 hours of personal consulting & coaching session in Google Analytics & other professional services.

Contact the Panalysis team on 1300 368 553 to suggest future topics of interest.

* Each course is limited to 10 participants so book early to ensure a place. Please note that registration closes 2 hours prior to the course starting.

Cancellation Policy:
For cancellations up to 30 days prior to the event will receive a refund of 75% of the course fee. Cancellations up to 14 days before the event will receive a 50% refund. There will be no refunds on cancellations within 14 days of the event. Tickets for are transferable at no additional cost except where the course is run face to face. In this case no fee applies provided notification is received no later than one week before the event. Thereafter a $100 transfer fee will apply. Panalysis reserves the right to cancel the course at its discretion. In the event of the course being cancelled a refund for any course fees paid will be issued.

What our Customers Say:

"Brilliant afternoon, very enlightening! Extremely valuable. Rod is a very, very good trainer."

Paul Keane
Devnet

"Thanks Rod - very helpful. Good sized group & I appreciated the overall way you conducted the session - pace, following through on balance of participant queries. You were able to review frequently and respond to what the group needed & encourage sharing and participation. Outcome and people oriented."

Chris Henderson
Bullying No Way!

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