Optimise Your Marketing Spend

Lord Leverhulme's famous statement "half the money I spend on advertising is wasted. The trouble is I don't know which half" summarises the persistent problem for marketing and advertising managers.

Did you know that the web can be as measurable as direct marketing and that you can use the web to track response rates to your advertising campaigns?

You can use your website to increase the effectiveness of your advertising and provide valuable insight into which advertisements are working and which are not. Given that your advertising spend is a considerable part of your budget, optimising your results by as little as 10% can result not only in big savings but also in better returns.

Panalysis provides a range of solutions to determine your advertising effectiveness including:

• Tracking the origins of referrals to your website both online and offline
• Testing advertising copy
• Correlate print based advertising and television commercials with the visits to your website
• Comparing results from offline and online advertising campaigns
• Gain insight into the types of customers that your advertising is attracting

If this sounds interesting please contact us for a no obligation consultation.

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