Increase the Effectiveness of your Website & Advertising with Google Analytics
Getting lots of data from Google Analytics isn't the answer. Learn how to use this tool effectively to improve the results from your website and advertising. Practical advice on how to boost the ROI from your site using this valuable tool.
Find out more about this course or call 1300 368 553 for further details.
Web Analytics for Government
Learn how to use your web reporting tools to find out what your visitors want and how you can improve their experience.
Find out more about this course or call 1300 368 553 for further details.
Which marketing campaign should get the credit for the sale?
Most companies run more than one advertising campaign. With most analytics tools counting conversion to the last campaign how can you really sort out the winning campaigns from the loosing ones?
By just focusing on campaigns that convert you may miss out on sales from customers early in the purchasing cycle. This article provides some tips on how to track campaigns across the Attention, Interest, Desire, Action cycle.
Measuring how quickly your web pages load using Google Analytics
Slow loading pages will result in lower visitor satisfaction and a greater likelihood that the visitor will leave your site. This article shows you how to identify problem pages on your website using Google Analytics.
Search Engine Room
Rod Jacka from Panalysis spoke at Search Engine Room in Sydney on October 7 2008. His topic:
"Your Search Traffic Sucks – A Practical Guide to Find Out Why and What To Do About It."
The agenda for Search Engine Room has changed this year to take a harder look at the real value of search engine traffic to your website.
Rod's presentation will give you some practical advice on how to sort out the good traffic from the bad. If you are using Google Analytics and AdWords you might be surprised to learn that you don't see the actual keywords that the visitors use. Rod will show you how to fix this to find the real search keywords that generate value for your business.
This is a great conference and we encourage you to attend.
Web Analytics Association