If you use Pay Per Click (PPC) advertising such as Google AdWords to promote your business on the web, then this webinar is for you.
Learn from one of Australia’s experts in online marketing optimisation, Rod Jacka, on how to use the free Google Analytics tool to boost the results from your advertising.
Rod will show you how to:
- Identify which keywords generate the greatest ROI
- Which of my Ad Groups are leading to the highest conversion rate?
- Develop more targeted advertising campaigns
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Special Offers
Google Analytics End of Year SpecialIs your advertising tracking correctly? Has Google Analytics been set up properly?
Find out with our Google Analytics and Web Marketing Tune-up.
Save 50%
on our Standard Package for orders before December 18.
15% off their standard annual subscription during December, plus a 9 installment course "Using Keywords".
Season's Greetings
From all of the team at Panalysis we would like to wish you all the very best over the Christmas period and a very prosperous New Year.
Advertising Campaigns:
Search Marketing – "buy the rumour, sell the fact"
Google Adwords, Yahoo Search Marketing and other services suggest keywords to add to your campaigns. This feature makes it easy for you to find popular keywords.
But popularity isn't everything; it's conversion that really counts.
Read the full article or join our online course on December 14 and 17.
Web Design:
Don’t send your customers to a competitor
Broken links can result in lost opportunities. Here is an easy technique that you can use to locate problem pages.
Read the full article.
Web Analytics:
Google's Site Search Report
A new report in Google Analytics gives you the ability to see what search queries visitors use once they are on your website.
Read More
Search Engine Optimization Training
Bruce Clay is running training in search engine optimisation during March 2008.
Learn SEO techniques from one of the masters.
Panalysis Christmas Office Hours
Panalysis will be closed between December 21 and January 7. For urgent enquiries during this period please call our normal telephone number 1300 368 553 or 612 8001 6330.
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Web Analytics Association