Understanding Google Analytics
A 1 day training course in how to set up and effectively use Google Analytics.
Sydney - March 12
Melbourne - March 6
Online - 22 February & 14 March
***
New Courses
Google Analytics for Advertising Agencies.
***
Search Engine Optimization Training
Search Engine Optimization Training
Bruce Clay is running training in search engine optimisation in March.
Learn SEO techniques from one of the masters.
17 - 19 March
Urchin 6 – Now in Public Beta
It has been a long time coming, but Urchin 6 has finally been released as a public beta. This software brings most of the functionality of Google Analytics into a product where you own the data. It is great for intranets, private websites or where you want a greater level of control over the data.
To find out more and download a beta copy visit www.panalysis.com/urchin/
Conversion Tracking
A boat needs a rudder as much as a website needs a goal (or three).
Without identifying and measuring the goals for your website you are completely rudderless when trying to assess your achievements on the web. Sure you can count the number of visitors; but what does this really mean to your business?
Most websites have been designed and created with a business goal in mind. Typical goals include getting visitors to register their interest, purchase a product or join a membership program.
This article will show you how to identify and measure these goals as well as track the results of your advertising.
A New Keyword Research Tool
We just started using this new keyword research tool for our customers this month and it really delivers the goods. If you want to find out which keywords your competitors are using and the ads that they have been running, then this is the tool to do it. At just under $90 USD a month it is a real bargain.
***
Web Analytics Association