Advanced Google Analytics Training

Become a Google Analytics Guru.

If you need to improve your Google Analytics skills and add this tool to your client's websites, then this course is for you.

This is an advanced Google Analytics course that takes you through how to correctly implement Google Analytics in a variety of situations. Australia's leading Google Analytics Expert, Rod Jacka, will take you through how to correctly implement Google Analytics, how to diagnose problems and how to solve them as well as advanced techniques.

Learn how to use Google Analytics to track errors on the website, downloaded documents, implement e-commerce, set up goals and funnels and how to use Regular Expressions.

Course Outline

Download the Course Outline in PDF format.

When & Where

To register your interest in a future training session, please contact our sales team.

Who Should Attend?

This is an advanced course designed for web developers, advertising agency and marketing professionals.

This course is designed for professionals who run advertising or build websites for your customers.

If you are just looking to understand Google Analytics for your own website, then have a look at our general course "Understanding Google Analytics".

If you work for a government agency or department, then you may be interested in our "Web Analytics for Government" course.

Pre-requisites

This course assumes that you will have:

• A working knowledge of Google Analytics
• JavaScript and web development skills
• In depth understanding of websites and online advertising

What You Get

• Up to 1 day of face to face training (course length will vary for on-site training depending on the make up of the group and individual requirements).
• Customised course agenda. We will ensure that we cover the topics that you need to. (on-site training only)
• Copies of the slides used in the course.
• Detailed JavaScript examples that you can use to get the most out of Google Analytics.
• A certificate of attendance.
• A campaign tagging spreadsheet to assist you in correctly tagging your campaigns.

Learning Outcomes

After attending this training session you will be able to:

• Understand what Google Analytics can do for you and your customers.
• Install and configure the Google Analytics service on your customers websites.
• Correctly tag and track advertising campaigns using Google Analytics.
• Explain the differences between the Google AdWords conversion tracking code and the Google Analytics results.
• Set up goal tracking and track advertising outcomes in Google Analytics.
• Understand which reports you should use in Google Analytics to be analyse advertising results.
• Use a range of Google Analytics reports to analyse your client's website’s performance against set goals.
• Setting up E-Commerce tracking.
• Track Flash, Ajax and other dynamic websites.
• Diagnose problems with Google Analytics.
• Understand common pitfalls / misinterpretations of Google Analytics reports.

Price

$850 ex GST per participant for shared training sessions. For on-site pricing please contact our sales team.

About Google Analytics

Google Analytics is a powerful and free web reporting and analytics tool that can assist you to make informed decisions about your business and its marketing. By just adding a short snippet of code to your website, you can gain access to a wealth of information that can assist you to understand how visitors use your website, how it is performing and how well your marketing and advertising are generating results.

Cancellation Policy:
For cancellations up to 30 days prior to the event will receive a refund of 75% of the course fee. Cancellations up to 14 days before the event will receive a 50% refund. There will be no refunds on cancellations within 14 days of the event. Tickets are transferable at no additional cost except where the course is run face to face. In this case no fee applies provided notification is received no later than one week before the event. Thereafter a $100 transfer fee will apply. Panalysis reserves the right to cancel the course at its discretion. In the event of the course being cancelled a refund for any course fees paid will be issued.

What our Customers Say:

"Working with Rod Jacka and Panalysis has been a fantastic experience. They are absolutely first-class. Having professional analytics experts to help you establish exactly what you want to achieve and mapping out precisely how you are going to measure progress will give your organisation a huge competitive advantage . I can't believe how many people are missing this key component to online success."

Ed Lester
SoMuchWorld.com - Online Travel Guides

Panalysis delivers clarity from chaos. Their ability to simplify the coding process, sort through the oodles of Google information and deliver a working system that applies to your business is a powerful service that anyone using AdWords, Analytics or any form of SEM should consider.

Zoe L. Gatsios, MathMarketing

Why Use Google Analytics

Find out how visitors find your site and how they interact with it. Track how effectively your marketing and campaigns drive sales and conversions. Understand the revenue and ROI on every keyword you purchase.