Most websites don't work. Does yours?
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Understanding how your company's website contributes to its bottom line is the first step to getting the best possible results. This white paper provides a framework by which you can begin to better understand how your company's website is currently performing and how to measure and improve its performance.
The key message of this white paper is that you need to choose the metrics by which you measure your website's performance carefully, and that these metrics should be closely aligned with the performance indicators of your company's business model and strategy.
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