Click Fraud Analysis and Forensic Services
Click fraud is an increasing problem faced by companies advertising via pay per click (PPC) services. Click fraud occurs when an advertisement is repeatedly clicked on by another company or person with the intent of either obtaining personal gain or exhausting a competitor’s advertising budget.
A number of search engines such as Yahoo, Google and others offer other websites the opportunity to display advertisements from the search engine on their website. The website owner then receives a commission on any clicks that they generate from their website.
Naturally with this financial incentive some unscrupulous people will look to find a way of illegally generating more money from their website by clicking on the advertisements displayed on their site. Whilst this relatively simple approach is quite easy to detect, perpetrators of click fraud are becoming more and more sophisticated and use many methods to hide their activities.
Panalysis offers both services and software to assist you in identifying whether you are the victim of click fraud. We can:
- Undertake analysis of your campaign data and web server log files to determine whether your site has been the victim of click fraud.
- Provide you with the forensic data that you need to prove your case to your advertiser.
- Provide you with the tools and training to undertake this analysis yourself. And
- Provide detailed analysis of your advertising campaigns to determine whether they are working effectively for your business.
With our pricing starting at $99 for our basic service you can’t afford not to.
Contact us now to discuss your requirements.
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