1 in 2 Visitors Will Leave Your Site Immediately!

Panalysis recently undertook a small study of 34 websites to determine the average rate at which visitors left these websites after only viewing 1 web page. This effect is commonly known as the "bounce rate" of the website.

Generally speaking a bounce rate is an indicator of poor performance of the website and / or marketing campaigns. Improving the bounce rate is likely to have a substantial impact on the bottom line as reducing the leakage of the site means more visitors going deeper into your sales funnel.

The study has found that the average website owner can expect that 1 in 2 visitors will leave their site immediately or very soon thereafter.

Reducing the bounce rate is a key method by which you can increase the effectiveness of your website. This must be done carefully and some ideas on where to start are included in the article "Reduce the bounce rate and boost the bottom line".

To discuss how this can be done, please contact the Panalysis sales team.

The detailed data from our short study:

Site*	Bounce Rate
Site 1	40.38%
Site 2	27.76%
Site 3	14.57%
Site 4	53.50%
Site 5	56.17%
Site 6	47.29%
Site 7	59.03%
Site 8	53.53%
Site 9	41.52%
Site 10	35.97%
Site 11	33.19%
Site 12	43.75%
Site 13	24.90%
Site 14	74.53%
Site 15	61.87%
Site 16	49.45%
Site 17	9.72%
Site 18	42.42%
Site 19	57.14%
Site 20	77.35%
Site 21	44.36%
Site 22	50.40%
Site 23	57.14%
Site 24	39.92%
Site 25	56.82%
Site 26	68.57%
Site 27	41.74%
Site 28	55.89%
Site 29	81.48%
Site 30	71.72%
Site 31	63.15%
Site 32	61.84%
Site 33	58.48%
Site 34	56.11%
Average	50.34%
Median	53.52%
Min	9.72%
Max	81.48%
1st Quartile	9.72%
2nd Quartile	41.58%
3rd Quartile	53.52%
4th Quartile	58.89%

* The names and addresses of the sites have not been disclosed to ensure privacy