A simply way to improve your productivity – Get your website reports by email
By Rod Jacka
Do you put off reviewing your website performance until your monthly report is due?
Regardless of what tool you use to analyse your site it is up to you to remember to log in and review the reports. You also need to remember which reports are important and to then review each of these in turn. All in all it is highly likely that this will be quickly become a chore that is left in the “I will get to it later pile”.
Your website reports are essential to growing your business, but reviewing them is often a dull and thankless task. Sure there are a lot of tasks in our business day that are rated at the same level as watching paint dry, but your website report can help you to make a real difference to your business.
One way that you can get the most out of your reports is to have the most essential reports sent to you each day by email. This way you can quickly review the key reports and then decide what action is required.
To do this effectively requires that you identify your top key performance indicators and goals for your website. If you are unsure of what these might be, I encourage you to talk to us to help you determine them. Once you know what you need to measure you then create a series of reports ( no more than 4 ) that will be sent to you each day and week. If you know what your targets are you can quickly review these reports in a few minutes.
It is equally crucial that you have these reports sent to you at a time of the day when you know that you will have time to review them. For some people first thing in the morning is good, but for others late in the evening is better. Getting the report at a time when you can review it is one key step to improving your website results (not to mention your web analytical skills!)
There are two products that Panalysis sells that can do this; ClickTracks Professional and Urchin (using our Urchin Email Script). Both of these products can automatically email you the key reports that you need to keep tabs on your website and to make effective decisions.
I highly recommend ClickTracks Professional’s “What’s Changed” report to be emailed to you on a weekly or daily basis. This report just shows you the key significant changes in your website so that you can then determine what action you need to take. As ClickTracks only sends the most statistically significant changes in this report you can then use this to quickly and efficiently determine what action you need to take. Further the software can be configured so that your reports contain all of your key performance indicators as labels so that you can see your results at a glance.
It sounds like a small change, but having your reports sent to your email account can make a big change in how you use these reports to benefit your business.
I encourage you to talk to us to find out how you can receive your website reports by email and boost your productivity.
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